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Alterna family haircare products are mindfully formulated products are designed to deliver performance without compromise—clean beauty that provides an exceptionally luxurious experience at home and proven results in the salon.
Today we continue to define the cutting edge of clean beauty with our minimalist development philosophy. Our high-performance formulas feature potent botanicals blended with high quality essential ingredients needed for superior results--a truly transformative experience without unnecessary additives. That’s why Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Our commitment to offering clean sustainable products and sensorial experiences will progress exponentially as we lead the way forward.
Alterna will always be committed to making our products better with each new generation and to empowering both stylists and consumers to elevate ordinary moments into self-care experiences that instantly transform hair and senses.