x Wildside Yohji Yamamoto - Bulldog Chain Pomade - Strong Hold, High Shine (115g/4.0oz)

Brosh x WILDSIDE Yohji Yamamoto - Bulldog Chain Pomade

Bold. Elegant. Uncompromising.

Born from the collaboration between Brosh Pomade and WILDSIDE Yohji Yamamoto, this limited edition release combines Japanese grooming expertise with the avant-garde vision of one of fashion's most influential designers. This exclusive pomade features the iconic "Bulldog Chain" pattern from the Yohji Yamamoto POUR HOMME Autumn/Winter 2014-15 collection, reimagined to celebrate the intersection of style, culture, and Japanese craftsmanship.

Delivering the same strong hold as the legendary Brosh Original Pomade, this formula provides exceptional control capable of taming even the coarsest hair. Its water-based texture spreads effortlessly throughout the hair, provides a high-shine finish without excessive greasiness, and washes out easily with water, making it ideal for daily use.

Designed for men who demand structured hairstyles, whether classic or modern, this WILDSIDE Yohji Yamamoto edition combines professional performance, collectible design, and refined fragrance in a pomade that is as impressive to use as it is to display.

Hair Type

Suitable for all hair types, particularly thick, straight, or hard-to-control hair. Ideal for classic and structured hairstyles that require strong hold and high shine.

Hold

Strong

Shine

High

Advantages

• Exclusive collaboration: Developed with WILDSIDE Yohji Yamamoto and inspired by the iconic Bulldog Chain pattern.
• Strong hold: Provides lasting control capable of maintaining even the most demanding styles.
• High shine: Delivers a clean, polished, and sophisticated finish.
• Water-based formula: Applies easily and rinses out effortlessly.
• Professional styling control: Perfect for classic hairstyles, slick backs, pompadours, and modern textured looks.
• Collector's edition: Combines Japanese barbering culture with Yohji Yamamoto's iconic aesthetic.

Fragrance

The fragrance opens with a vibrant blend of black pepper, cardamom, and orange. This spicy and luminous introduction immediately delivers character, energy, and sophistication.

The heart reveals a refined combination of neroli and sacred olibanum. These notes perfectly balance floral freshness and aromatic depth, creating a modern and elegant transition.

At the base, patchouli, woody notes, amber, and musk create a rich, warm, and enveloping foundation. The result is an oriental woody fragrance that is powerful, refined, and unmistakably masculine.

How to use it

1. Scoop a small amount of pomade and warm it between your palms.
2. Apply evenly to dry or slightly damp hair.
3. Style with a comb or your fingers to achieve the desired look.
4. Add a small amount of water if needed to restyle throughout the day.

Ingredients and their benefits

• Water-based formula: Allows easy application, effortless restyling, and quick washout without heavy buildup.
• Professional styling agents: Provide strong, long-lasting hold while maintaining flexibility.
• Black Pepper and Cardamom: Deliver a bold, spicy, and energetic fragrance profile.
• Neroli and Olibanum: Create a refined balance of freshness and aromatic depth.
• Amber, Musk, and Patchouli: Add warmth, richness, and sophisticated oriental character.

Tip

For an ultra-glossy finish worthy of a Japanese barbershop, apply the pomade to slightly damp hair before styling. For maximum control and definition, apply to dry hair.

Made in Japan