Ionic Permanent No Ammonia Shine Hair Color (85g/3.0oz) 50-5W - Medium Natural Warm Brown

Ionic Permanent Shine Color

CHI's Ionic Permanent Shine hair color is a permanent hair color formulated without ammonia or PPD to be gentle on the hair fiber, while delivering long-lasting, vibrant, and multidimensional color without damaging the hair. Available in over 100 intermixable shades, they can be used to modify color, darken, lighten, completely cover gray hair, or touch up a root, to meet all your needs.

Enriched with "Hue Definition" technology, which combines a powerful complex of high-performance ingredients, including aloe vera, hyaluronic acid, and silk proteins. This unique synergy provides deep hydration, prolongs color vibrancy, intensifies shine, and strengthens the hair fiber, while preserving the integrity of the hair against chemical treatments and limiting breakage.

Advantages

• Available in 100 shades
• Intensely hydrates the hair during coloring
• Complete oxidation for long-lasting color
• 100% gray coverage
• Provides built-in protection for sensitive scalps
• Contains antioxidants to prevent color fading
• Delivers vibrant color and maximum shine
• Ammonia and PPD free formula

How to use

Mixing ratio: 1:1 with CHI developer.

For Same-Level or Darker Color

Use CHI 10 Volume Developer. Apply the color to dry hair, from roots to ends, working in fine sections and applying a generous amount of product.

Processing time: 30 minutes without heat.

For Gray Coverage

Use CHI 20 Volume Developer. Start the application in the area with the highest percentage of gray. If applying color to regrowth only, do not extend the product beyond the new growth.

It is recommended to use the 'Coverage' series, with shades starting with '50-..'

Processing time: 35 minutes without heat.

Always check results before rinsing.

For Lighter Color on Natural Hair

CHI 40 Volume Developer for up to 3 levels of lift.
CHI 30 Volume Developer for up to 2 levels of lift.
CHI 20 Volume Developer for up to 1 level of lift.

Step 1: Apply the color to dry hair, mid-lengths and ends only.
Work in fine sections and apply a generous amount of product, leaving approximately 2 cm from the scalp.

Processing time: 15 minutes without heat.

Step 2: Blot excess product with a towel.

Prepare a fresh formula and apply it to the root area, as well as mid-lengths and ends.

Additional processing time: 20 minutes without heat.

Ingredients and their benefits

• Aloe Vera: Plays a key role thanks to its natural moisturizing, soothing, and restorative properties. Acts as an integrated care ingredient, making the coloring process less aggressive while enhancing application comfort and overall hair health.
• Silk Proteins: Function as an integrated restructuring treatment, providing strength, shine, softness, and protection for a more effective and hair-friendly color application.
• Hyaluronic Acid: Used for its exceptional hydrating and protective properties, it helps preserve, revitalize, and enhance the hair while ensuring a gentle, high-performance coloring process that respects the hair fiber.

Tips

After coloring, use the Ionic Color Lock Treatment to seal the cuticle and lock in the color. It provides hydration and softness while adding strength to freshly colored hair.