Platinum+ Professional Performance (25mm/1") Smart Styler

GHD Platinum+ Hair Straightener

The best flat iron with predictive technology. Discover GHD's Platinum+ iron with revolutionary ultra-zone technology that predicts your hair's needs as you style for a flawless finish, personalized for you. Luxurious GHD flat irons recognize your hair thickness and styling speed, adjusting the heat on the floating plates as you style for perfect results in just one pass.

Infinity sensors monitor heat 250 times per second on the high-gloss plates to deliver a personalized styling experience. So no matter your hair type or length, you can achieve a beautiful, salon-quality hairstyle. Working at an optimal styling temperature of 185 degrees, the GHD Platinum+ straightener protects hair integrity without compromising style, allowing for 70% stronger hair*, 75% more shine** and 2x more hair protection. color.

The rounded barrel of the Platinum+ straightener is perfect for creating a multitude of on-trend looks, from loose waves to flawless straight hair. Its unique triangular hinge holds plates precisely in perfect alignment for ease of use and tugging-free passage.

Hair types

For all hair types

Advantages

The First Smart Flat Iron: It monitors heat 250 times per second to maintain an optimal styling temperature of 185°C for 70% stronger hair, 20% more shine and 2x more color protection.

More than a straightener: The unique triangle hinge and round barrel allow for versatile, snag-free styling to create sleek locks, curls, flicks, or waves.

Tailored Results: With Ultra-zone predictive technology that recognizes hair thickness and styling speed and adjusts accordingly for personalized results.

Sublimated styling in extreme heat: With advanced infinity sensors to adapt power based on hair thickness and styling speed, for professional results without extreme heat.

Characteristics

Ultra-zone™ with predictive technology: The latest breakthrough in heat styling that guarantees even heat across the entire plate, allowing for consistent beautiful results in just one pass.
Advanced, Precision-Machined Floating Plates: With a high-spec gloss finish, for effortless, perfectly smooth style and shine.
Heat Resistant Cover Plate: Allows you to cover the heating plates immediately after use, so you can take your style wherever you want.
Auto Sleep Mode: Powers off if not used for 30 minutes.
185°C temperature for optimal styling: Hotter will damage hair, colder will compromise styling.
Triangle Hinge: For perfect plate alignment giving you more control to create any style.
Universal Voltage: For exceptional performance wherever you are in the world.
9ft Swivel Cord for Convenient Styling: Professional length, 360º cord for comfortable styling anywhere.

Awards

The GHD Platinum+ hair straightener is the winner of the Glamor Beauty Awards 2022 for the best hair straightener.