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Create an accountLiving proof.
The high-performance Living Proof haircare products are based on patented technologies developed at MIT. Dissatisfied with the limitations of traditional products, the founders set out to create formulas that would deliver spectacular results. The haircare products are built around the proprietary Healthy Hair Molecule (OFPMA), a patented molecule that creates a protective barrier around the hair, making it more resistant to humidity, pollution, and other environmental aggressors. This helps keep hair smooth, shiny, and easy to style, while preserving its integrity. The result has been 20 patents, around 50 products, over 150 awards, and countless letters of thanks from grateful customers.
The brand offers a complete range of products to treat all hair types, whether fine, thick, curly, straight, dry, or oily. Living Proof stands out with its personalized approach, offering solutions that address specific needs like hydration, repair, frizz control, and volume enhancement.
- NO FRIZZ: The greatest anti-frizz revolution in the last 30 years
- FULL: Long-lasting, renewable volume
- RESTORE: Healthier-looking texture and appearance
- PERFECT HAIR DAY: The simple solution for beautiful, healthy-looking hair
- COLOR CARE: The Color Care system makes hair color last twice as long
- STYLE LAB: Cutting-edge science in styling products