Hair color

Discover our hair coloring products

Choose the perfect hair color from top brands, including Goldwell, Joico, Matrix, Punky Color, Revlon Professional, Schwarzkopf Professional Essensity and Igora, Voila, and Wella Professionals.

Permanent hair colors

Permanent hair color provides full coverage and long-lasting results. It penetrates deep into the hair fiber, using oxidation to open the hair cuticle and color the natural pigments. Permanent hair color is perfect for covering grey or white hair, making a dramatic color change, or going from brunette to blonde and vice versa.

This type of color requires regular touch-ups at the roots and refreshing the shine every 4 to 6 weeks. Colored hair tends to lose its vibrancy with each wash, so it’s important to use shampoos and conditioners specifically formulated for color-treated hair. These products, enriched with antioxidants, help protect and prolong your color between touch-ups.

Need more tips on how to apply your hair color? Check out our article: How to successfully color your hair at home?

Semi and demi-permanent hair colors

For a less aggressive and more natural approach, semi-permanent or demi-permanent hair color enhances your natural shade with added shine and dimension. It gradually fades over time, making it a great option if you want a temporary change or want to avoid visible root regrowth.

These semi-permanent color products usually last for about 6 to 8 shampoos. They don’t leave visible regrowth at the roots and are easy to apply, although they may struggle to fully cover grey hair.

Direct hair colors

Free from ammonia and oxidants, direct hair color coats the hair's surface for a temporary effect. Depending on the product, it’s less damaging and fades after 4 to 12 shampoos. This type of color is ideal for adding subtle tones to dark hair or bold, vibrant colors to light or pre-lightened hair.

Root cover-ups

Between coloring sessions, we sometimes need to camouflage the unsightly regrowth that appears at the roots of our hair. Regrowth concealers or regrowth touch-ups are like make-up for the hair. In spray or powder form, applied with a brush, they deposit a little color on the roots and temples to hide the demarcation.

Color revivers

To extend the time between color treatments and keep your hair healthy, try using a color reviver. These products protect your hair while boosting shine and color for up to 8 washes. Apply to damp hair, leave on for 3 to 20 minutes, depending on the product, and then rinse.

Developers

Developers play a crucial role in hair coloring by lightening your natural pigment and oxidizing the artificial pigments. They open the hair cuticle to allow the color to set. If used alone, developers will bleach your hair. Without a developer, the color won’t work.

Developers come in different strengths, measured by the percentage of hydrogen peroxide they contain. The higher the percentage, the more powerful the developer:

10 Volume (3%): Lightens hair by 1 shade, ideal for adding highlights or recoloring lengths.
20 Volume (6%): Lightens up to 2 shades, perfect for covering grey hair.
30 Volume (9%): Lightens 3 to 4 shades, great for creating more intense highlights.
40 Volume (12%): Lightens hair by 4 to 6 shades. It is used for intense lightening; it can be harsh on hair.
The developer you choose depends on your hair type and the results you want. Always follow the brand’s recommendations to ensure the best results.

If you’re unsure, call our experienced consultants at 418-527-8777 for personalized advice.

Protection products and stain removers

Hair color can stain your ears, neck, forehead, or temples, but don’t worry—these stains won’t last. Effective and affordable protection products and stain removers are available to prevent or remove these annoying spots.

We also offer protective serums that shield your skin and sensitive scalp from irritation caused by hair coloring, perms, or relaxers.