Straightening your hair...using steam!

To straighten your hair or, the opposite, create curls or waves, there's a technological revolution in town! These days, you can style your hair into shape using steam and Pro Keratin. We'll explain...

For many women, straightening or curling their hair also means sacrificing its health and quality. But this tricky situation is changing thanks to research by L'Oréal Professionnel. After five years of testing, 8 patents registered and a partnership with Rowenta... the SteamPod is born!

SteamPod: a straightening revolution for the salon

Thanks to a powerful combination of Pro Keratin and smoothing steam technology, hair is not only sleek but also hydrated. Supple and radiant, hair is healthy and shiny, taking the form of whatever shape you want, no matter how different from your natural hair type. Contrary to ceramic irons, which tend to damage the hair fiber over time, hair becomes more and more lustrous with each treatment.

Use the SteamPod at home, too

While the new SteamPod, with its slimmer body, new temperature memory ability, and even hotter heat settings, may primarily be a tool for professionals who know how to use the advanced technology better than anyone, L'Oréal Professionnel hasn't forgotten you. This styling device is also available for sale to private individuals, just like the hair-care collection full of Pro Keratin that goes hand in hand with the next-generation SteamPod. The smoothing and repairing powers of the cream and protective serum are steam-activated. It's a vapor-activated hair-care revolution!

- HAIR TREND News By Puretrend