L'Incroyable Blowdry Miracle Reshapable Heat Lotion - For A Long-Lasting Blow-Dry (150ml/5.07oz)

L'Incroyable Blowdry Miracle Reshapable Heat Lotion

Kérastase L'Incroyable Blowdry is a miracle reshapable heat lotion specially designed to create and reshape your hairstyles endlessly. Offering unparalleled flexibility, its technology creates a shape memory in your hair, allowing you to go from a smooth look to voluptuous curls in the blink of an eye, simply by using a heating tool.

By applying heat, you can shape your locks, and once cooled, they will retain their shape. This means you can change your style at will, without having to start your blow-dry every time.

At the same time, L'Incroyable Blowdry offers thermal protection up to (450°F/232°C), preventing heat damage. In addition, it provides anti-frizz control for up to 96 hours, making this blow-dry cream the ideal ally for a perfect look in all circumstances.

Hair types

For all hair types

Advantages

• Easily repositionable shape memory for easy re-styling
• Provides thermal protection up to (450°F/232°C)
• Extreme anti-frizz control for 96 hours
• Nourishes, hydrates and strengthens the hair fiber
• Enhances shine and suppleness

How to use it

Apply to damp, towel-dried hair.

Blow-dry.

To change your style, reactivate the product by applying heat again. No need to reapply the product.

Ideal for enhancing your flattened hair overnight or for removing those dreaded rubber band marks from your hair.

Ingredients and their benefits

• Beeswax: Known for its nourishing and structuring properties, it provides a lasting hold to your hairstyle and gives it shape memory. This means you can easily recreate your style, even several days after application. It creates a protective barrier around the hair fiber, protecting it from the heat of styling tools and external aggressions. Despite its ability to fix, beeswax does not weigh down the hair and retains its natural movement. Rich in vitamins and fatty acids, it deeply nourishes your hair, making it softer, shinier and easier to style.
• Xylose: Acts as a protective shield around the hair fiber, minimizing damage caused by heating tools such as hair dryers, straighteners and curling irons. It helps preserve the hair's natural moisture, making it less brittle and more resistant to heat.
• Ceramides: Ceramides are lipids naturally present in the hair structure, acting as an intercellular cement. By integrating them into this styling milk, Kérastase strengthens this natural barrier, thus providing optimal protection for your hair. Ceramides trap moisture in the heart of the hair fiber, preventing dehydration and leaving your hair soft and supple. They create a protective shield around the hair, protecting it from the heat of styling appliances and external aggressions. By strengthening the cohesion of the scales, they contribute to better hold of your hairstyle, even in humid weather.