JoiFull Volumizing Shampoo for Plush, Long-Lasting Fullness - For fine hair

JoiFull Volumizing Shampoo

Joico's JoiFull Volumizing Shampoo is specially formulated for fine to medium hair that lacks volume and body. Its lightweight, rich-lather formula gently cleanses the scalp and hair, removing excess oil and impurities that can weigh hair down.

Enriched with rice protein, known for its strengthening and thickening properties, and bamboo extract, rich in silica to promote volume and shine, this shampoo helps create a foundation for voluminous, long-lasting styles. Hair is visibly thicker, fuller, and bouncier, while being protected from humidity.

Hair types

For fine and flat hair

Advantages

• Delivers a rich lather that gently and thoroughly cleanses hair
• Instantly infuses hair with volume and airy body
• For fuller, revitalized hair
• Provides 24-hour style memory
• Provides long-lasting humidity protection
• Improves instant shine

How to use it

Apply to wet hair and massage into a lather.

Rinse thoroughly and repeat if necessary.

Follow with JoiFull Volumizing Conditioner.

Ingredients and their benefits

• Rice Protein: Fine hair, which is naturally more fragile and prone to breakage, requires specific care to restore strength, volume, and shine. Rich in essential amino acids, rice protein is a valuable ingredient in hair care products for fine hair, offering numerous benefits. It coats the hair fiber, increasing its thickness and strength. This results in less brittle, stronger, and fuller hair from the root.
• Bamboo Extract: Helps strengthen the structure of the hair fiber, making hair more resistant to breakage and external aggressors. It also adds body and density to fine hair, making it less limp and fuller.
• SmartRelease Technology: At the heart of SmartRelease Technology are liposomes, small spherical structures with a double lipid layer, similar to cell membranes. These microcapsules contain a trio of beneficial active ingredients for hair (rosehip oil, arginine, and keratin) that they release gradually. This continuous and targeted diffusion guarantees prolonged action, even after rinsing and styling.