Neutralizing Brassiness Original Purple Treatment - For blonde, lightened or gray hair

Purple Treatment

The Purple Treatment by Moroccanoil celebrates the art of bespoke care through a mythical formula that preserves the purity of light shades with timeless elegance. A true staple of luxury salons, it combines color-correcting virtues with unmatched styling performance to eliminate unwanted brassy tones. This oil blends detangling and softening properties to propel the hair's luminosity to its highest level. It is the ultimate expert gesture to deliver visibly healthier and luminous hair with every application.

Hair types

For blonde, highlighted or gray hair

Advantages

• Neutralizes brassy and golden tones over time
• Instantly smooths the hair fiber and provides long-lasting frizz control
• Intensely nourishes while easing styling and accelerating drying time
• Increases shine by 118% and enhances the vibrancy of highlights
• Effectively protects against heat damage from styling tools
• Offers a versatile treatment that visibly revitalizes damp or dry hair

Fragrance

The Moroccanoil experience is defined by this cult-classic scent where warm amber meets the irresistible sweetness of a sweet floral bouquet.

How to use it

On damp hair: Apply a small amount from mid-lengths to ends on towel-dried hair, then blow-dry or let dry naturally.

On dry hair: Distribute gently along the lengths and ends to instantly tame flyaways, control frizz, and illuminate the hair.

Frequency: Use 2 to 3 times a week or as needed.

Ingredients and their benefits

• ArganID Technology: Infused with antioxidant- and vitamin E-rich argan oil, this exclusive technology penetrates to the core of the fiber to seal the cuticles, provide deep repair, and ensure tailored nourishment.