Big Hit Volumizing Shampoo - For Fine to Medium Hair

Big Hit Volumizing Shampoo

Amika's Big Hit Volumizing Shampoo, specially designed for fine to medium hair, is packed with volumizing ingredients to increase body without drying out or weighing down hair. With its unique formula, enriched with energizing caffeine and glycerin, it stimulates the hair bulb, strengthening each strand for 2.3 times more volume. Plus, glycerin, a powerful natural moisturizer, maintains your hair's moisture balance, leaving it soft, supple and healthy-looking, for uncompromising volume.

Hair types

For fine to medium hair

Advantages

• Gently cleanses and removes impurities
• Clinically proven to provide 2.3x more volume
• Boosts body without drying out hair
• Helps lift roots
• Provides weightless hydration
• Strands are left soft and touchable
• Color safe

This product is vegan, gluten-free, sulfates SLS & SLES, parabens, mineral oil, cruelty-free and its packaging is recyclable.

Fragrance

Enjoy Amika's signature scent with its intoxicating blend of warm vanilla, spicy sweet clover and fresh citrus.

How to use it

Apply to wet hair and massage into a lather.

Rinse and repeat for a deep cleanse.

Follow with Amika's Big Hit Volume Conditioner.

Ingredients and their benefits

• Caffeine: Helps to energize limp hair and promotes the elimination of sebum. Caffeine is known for its energizing effect. When applied to the scalp, it can make hair appear thicker and fuller.
• Glycerin: Adds and retains moisture in the strands. By improving hydration, glycerin helps to strengthen the internal structure of the hair, making it less likely to break.
• Niacinamide: It helps to improve the texture of the hair by making it stronger, healthier and more resistant to breakage. Niacinamide helps to strengthen the scalp's natural protective barrier, protecting it from external aggressors and keeping it hydrated.
• Vitamin H: Also known as biotin, it helps to strengthen the structure of the hair from the inside out, making it less likely to break and helps to achieve maximum volume.
• Sea Buckthorn: An antioxidant-rich superfruit that protects and conditions hair and scalp.