Pure Perfection Permanent Hair Color (57g/2.0oz) 44/0 - Intense Medium Brown

Pure Perfection Permanent Hair Color

The ultimate weapon to achieve a shade of total purity without compromising the health of the hair fiber, Wella Professionals' Pure Perfection Permanent Hair Color reinvents the salon coloring service. Its clinically proven action targets signs of damage to provide 42% more nourishment, 45% enhanced softness, and 55% multiplied shine. Ammonia-free, odorless, and formulated without PPD or PTD, its purifying formula neutralizes harmful metals to protect the hair structure while ensuring up to 100% gray coverage. The hair regains a smooth, supple, and perfectly balanced appearance from the very first application.

Advantages

• Deposits a uniform shade of total purity from roots to ends for a result of absolute clarity.
• Targetly reduces visible signs of damage by providing 55% more shine, 45% additional softness, and 42% more nourishment.
• Ensures coverage of up to 100% of gray hair, from the first silver strands to fully white hair.
• Features a dermatologically tested and odorless formula to ensure optimal comfort for the scalp and sensitive skin during the service.
• Excludes ammonia, fragrance, mineral oil, silicones, as well as PPD and PTD to preserve the integrity of the hair fiber.
• Sublimates the hair material by smoothing frizz and restoring the natural elasticity of over-treated hair.

How to use it

1. Mix the color according to a 1 to 1 ratio proportions by combining the required amount of color with the recommended oxidant, while adapting the formula if the hair exceeds 50% gray by combining two-thirds of a natural shade with one-third of the targeted tint, or half for a tone-on-tone result under 50% gray.
2. Apply the preparation using a bowl and brush to the entire dry hair, applying a barrier cream around the hairline if working with dark shades.
3. Allow a processing time of 30 to 40 minutes open-air, or reduce this time to 15 to 25 minutes under a controlled source of heat, keeping in mind that the formula's oxidation may temporarily darken the color without altering the final result.
4. Perform a meticulous emulsion with lukewarm water to loosen the pigments, rinse thoroughly to eliminate all residue, and complete the protocol by washing the hair with a brand shampoo followed by a post-color treatment.

Ratio 1 : 1

Under 50% gray hair or more tone-on-tone dimension: Mix half of the natural color with the targeted shade. Example: 30g of 6/0 + 30g of 6/7 + 60g of 20 volume

Above 50% gray hair: Mix 2/3 of the natural color with your shade. Example: 40g of 6/0 + 20g of 6/7 + 60g of 20 volume.

Made in Germany