Elumen High-Performance Hair Color Oxidant-Free (200ml/6.7oz) BB@10

Elumen Permanent Hair Color Oxidant-Free

Goldwell's Elumen permanent hair color is oxidant-free, ammonia-free, and peroxide-free. It uses ionic technology: the pigments penetrate deep into the hair fiber and bond with it through electrical charges. This makes it an excellent choice for those with allergic reactions to regular oxidative hair dyes. It offers long-lasting color, extraordinary shine, and incredible radiance.

Featuring Elumen HDmax technology, a system of highly sophisticated, specially selected direct pigments that penetrate deep into the hair fiber, creating intense color and improving hold and longevity.

Advantages

• Provides extraordinary shine
• Long-lasting hold
• Visibly healthier and more radiant hair
• Up to 100% gray coverage
• No oxidation or ammonia
• Vegan formula and not tested on animals

How to use it

To promote color retention, start by spraying Elumen Prepare all over dry or towel-dried hair. Then dry completely.

Wear gloves. Using a brush, apply Elumen hair color section by section, saturating the hair thoroughly.

Processing time: 30 minutes

Rinse thoroughly.

Toss hair well, then apply Elumen Lock, leave on for 5 minutes, then rinse.

Tips

To maintain color vibrancy and ensure longevity, use Elumen Care shampoo and conditioner.

Because it works differently from regular hair dyes, Elumen can be difficult to remove from hair. Its use is recommended for those experienced with the product line.