Blonde Life Violet Shampoo - For Cool & Bright Blondes

Blonde Life Violet Shampoo

Joico's Blonde Life Violet Shampoo is a neutralizing cleanser with golden tones specially designed for blonde hair, whether natural, color-treated, or highlighted. Its gentle formula, free of harsh sulfates (SLE/SLES), deeply cleanses hair without stripping it. It is enriched with violet pigments that effectively neutralize stubborn yellow tones, revealing cool, luminous blondes.

Formulated with arginine, tamanu, and monoi oils, this shampoo moisturizes, softens, and strengthens hair damaged by chemical treatments, while providing enhanced shine and a touchable texture.

Hair types

For blonde hair 

Advantages

• Gently cleanses with a rich, creamy lather
• Instantly neutralizes warm golden tones
• Revives and illuminates cool-toned blonde hair
• Nourishes and protects damaged strands
• Restores softness and manageability for a smooth hair fiber

How to use it

Apply to wet hair and massage into a lather.

Leave on for 1 to 3 minutes.

Rinse thoroughly and follow with Joico Blonde Life Purple Conditioner.

Use 2 to 3 times a week or as needed.

Ingredients and their benefits

• Arginine: This natural amino acid is essential for hair strength and resilience. It penetrates the hair fiber to effectively protect against damage caused by heat and manipulation, while promoting deep repair for visibly healthier and shinier hair.
• Monoï Oil: It penetrates deep into the hair fiber, deeply nourishing and hydrating the hair. It helps fight dryness and frizz, often experienced by blonde hair. Monoi oil is known for its ability to add brilliant shine to hair. It enhances the natural radiance of blonde locks, giving them a healthy and luminous appearance.
• Tamanu Oil: It is a powerful UV absorber. It creates a protective barrier around the hair, protecting it from external aggressors such as the sun, pollution, and heat from styling tools. This protection is essential for maintaining the color of blonde hair and preventing dullness. Rich in omega-6 and -9, tamanu oil penetrates deep into the hair fiber, intensely nourishing and hydrating hair. It is particularly beneficial for blonde hair, which can often be drier and more porous.
• Violet Pigment: These violet pigments counteract yellow and brassy tones that can appear in blonde hair due to various factors, such as bleaching, hard water, sun exposure, and time.