Color Intensity Eraser Removes Direct Dyes/Semi-Permanent Color (43g/1.5oz)

Color Intensity Eraser

The Color Intensity Eraser allows color enthusiasts to change their hair color quickly and easily. It is designed to remove direct or semi-permanent hair color. With its formula enriched with keratin and arginine, it helps eliminate pigments in less than 30 minutes. It does this without damaging the hair, while preserving its shine and health!

Advantages

• Easy and quick to use in 30 minutes or less
• Designed to remove direct and semi-permanent hair color
• Creamy texture for easy application
• Preserves the integrity of the hair

How to use it

Mix one entire packet of Color Intensity Eraser with 88 ml of water or Joico Veroxide developer (10 or 20 volume).

Water: To remove a pastel or very faded shade

10 volume: To remove a light to medium shade

20 volume: To remove a bright, intense, and deep shade.

Using a brush, apply only to hair treated with a direct or semi-permanent color.

Leave on for up to 30 minutes at room temperature, checking every 5 minutes until the desired result is achieved.

Rinse thoroughly and follow with shampoo and conditioner.

Ingredients and their benefits

• Arginine: An essential amino acid that enhances the lightening power and also helps strengthen and protect the hair fiber, limiting breakage and damage during the color removal process.
• Hydrolyzed keratin: Nourishes and protects the hair fiber during color removal. Helps condition, strengthen, and reduce damage while the direct color is lifted, resulting in a healthier-looking finish. 

Tips

If any color remains after the first application, you can reapply the Color Intensity Eraser a second time. For the second application, reduce the concentration of the formula.