Vero K-Pak Color Permanent Crème Color (74ml/2.5oz) UHLMA - Ultra Highlift Matte Ash

Vibrance and shine

Just one try and you’ll see why Vero K-PAK’s pure tone, permanent crème palette is the joi of artistically adventurous colorists everywhere! Quadramine® Complex repairs and protects hair during the color process, allowing you to create endless one-of-a-kind shades with the unsurpassed condition, vibrancy and total confidence only Joico can deliver.

With expert advice and an unparalleled collection of innovative color, Joico delivers healthy-looking, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds. Discover the path that’s perfect for you.

Advantages: Repair and protect hair as you color with Vero K-PAK®, the only haircolor featuring Quadramine® Complex, the same technology inside our award-winning K-PAK® Reconstructor. This system, adored by colorists around the globe, delivers stunning vibrancy, excellent condition, predictability, and long-lasting color results.

How to use it: The Vero K-PAK Color coloring this mixture in equal quantity with its oxidant. For a 74ml tube, add 74ml of oxidant.

Timing: Process for 35-45 minutes at room temperature. Process for 45 minutes for coppers, red, and resistant gray hair.

Touching up the roots: We start by applying, from front to back and from top to bottom, coloring on 1 or 2 cm of roots only. Then, approximately five minutes before the end of the exposure time, the product is emulsified on all the hair before rinsing.

New color or very faded color: We start by applying the coloring on 1 or 2 cm of roots only. Then, approximately 15-20 minutes before the end of the exposure time, slightly moisten the hair and apply to the rest of the hair. We make sure that the color is well distributed and that our hair is well soaked in coloring.

Tips: Before coloring, apply a thin layer of petroleum jelly or moisturizer on your forehead and ears, at the base of your hair. This will prevent the product from dripping and staining your skin.

All coloring remains a risk of allergic reaction which can be severe. Perform an allergy alert test 48 hours before coloring. If you have ever had an allergic reaction to hair dyes, you should not color.

To help maintain the shine of your coloring, we suggest using products for colored hair.