ColorFul Anti-Fade Shampoo for Long-Lasting Color Vibrancy- For Color-Treated Hair

ColorFul Anti-Fade Shampoo

Joico's ColorFul Anti-Fade Shampoo is a gentle cleanser tailored to the needs of color-treated hair. Its SLS/SLES sulfate-free formula gently removes daily buildup, impurities, and residue without stripping hair of essential moisture or stripping it of color.

Enriched with camellia oil, rich in omega-9 fatty acids and antioxidants, and pomegranate extract, rich in tannins and protective antioxidants, this shampoo helps seal in moisture, restore shine, and preserve color vibrancy and intensity for up to 8 weeks.

Hair types

For color-treated hair

Advantages

• Gently and thoroughly cleanses hair
• Effectively removes impurities without altering color
• Fights color fading for up to 8 weeks
• Enhances tones for more vibrant color
• Strengthens hair for 3X more resistance to breakage

Fragrance

Discover a delicately fruity fragrance with notes of pink grapefruit, mandarin and red berry.

How to use it

Apply to wet hair and massage into a lather.

Rinse thoroughly and repeat if necessary.

Follow with Joico's ColorFul Conditioner.

Ingredients and their benefits

• Camellia Oil: Rich in omega-9 essential fatty acids and antioxidants, it helps retain moisture and restore luminous shine to hair.
  Pomegranate Extract: For vibrant, long-lasting color, pomegranate extract is a valuable ally. Exceptionally rich in tannins and anti-fading super antioxidants, it protects the longevity of your color.
  SmartRelease Technology: At the heart of SmartRelease Technology are liposomes, small spherical structures with a double lipid layer, similar to cell membranes. These microcapsules contain a trio of beneficial hair-loving active ingredients (rosehip oil, arginine, and keratin), which they gradually release. This continuous, targeted delivery ensures prolonged action, even after rinsing and styling.