ColorVitality Blond Anti-Yellowing Shampoo - For blonde hair

ColorVitality Blond Shampoo

Say goodbye to unwanted golden tones with the KMS ColorVitality Blond Anti-Yellowing Shampoo. This daily purple shampoo is specially designed to neutralize yellow tones in lightened, highlighted, naturally blonde, gray or white hair. From the first use, you will notice a visible difference, your hair will be lighter, more vibrant and more radiant thanks to its structuring complex of AHA, rhubarb and lavender extract.

Hair types

For blonde, lightened, or gray hair

Advantages

• Gently cleanses and removes impurities
• Illuminates and enhances blonde shades
• Reduces yellowing from the first application
• Strengthens the internal structure of the hair

Fragrance

A floral, citrus and woody scent

How to use it

Apply to wet hair and massage into a lather.

Rinse thoroughly and repeat a second time, if necessary.

Follow KMS ColorVitality Blonde Conditioner.

Ingredients and their benefits

• Malic Acid and Lactic Acid: They help close the hair cuticles, the outer layer that protects the color. This helps retain the coloring pigments in the hair fiber and prevents premature fading. These AHA acids have antioxidant properties that neutralize free radicals, which are responsible for dulling and color degradation. They thus protect the hair from external aggressions such as pollution, UV rays and oxidative stress.
• Rhubarb Extract: It contains natural compounds called anthocyanins, which have purple coloring properties. These pigments bind to unwanted yellow tones in blonde hair, neutralizing it and making it appear more ashy and luminous. Unlike some products used to lighten hair, rhubarb extract is gentle and non-drying. It does not attack the hair fiber and does not cause frizz or breakage.
• Lavender Extract: It contains natural purple pigments that neutralize unwanted warm tones on blonde, white or gray hair. These pigments work by opposing yellow and brassy tones, making hair appear lighter and more ashy.