Food For Soft Hydrating Shampoo with Avocado Oil + Hyaluronic Acid - For all dry hair

Food For Soft Shampoo

An iconic brand favorite, the Food For Soft Hydrating Shampoo by Matrix is the ultimate go-to for reviving dehydrated hair. It injects a massive dose of nutrients from the very first wash to transform daily dryness into total softness. Hair recovers its fluid movement and a silky texture thanks to this deep moisture that lasts for 72 hours.

Hair type

For all types of dry hair

Advantages

• Maximum hydration for 7x more moisturized hair for 72 hours
• Flawless finish for 5x smoother and silkier hair to the touch
• Targeted cleansing to eliminate excess oil without ever drying out the fiber
• Zero porosity to instantly tame frizz and maintain total control

Fragrance

Top Notes: Caramel, hawthorn, freesia
Heart Notes: Jasmine, heliotrope, tonka
Base Notes: Amber, vanilla, musk

How to use it

Apply a small amount to wet hair and lather into a rich foam.

Gently massage the scalp and lengths to lift away impurities.

Rinse thoroughly to remove all residue.

Follow with Food For Soft Conditioner or Mask for optimal results.

Ingredients and their benefits

• Avocado Oil: The ultimate nutrient shot that goes straight to the core to deeply nourish without weighing hair down. A mix of vitamins and omegas to block damage and bring dull hair back to life.
• Hyaluronic Acid: The supreme moisture magnet that floods the fiber with hydration for an immediate plumped look. Crushes frizz instantly, restores curl snap, and unleashes a fresh, fluid motion.