Black Blondie Extra Cool Neutralizing Shampoo - For blond hair (250ml/8.4oz)

Black Blondie Neutralizing Shampoo

Fans of silver blondes and Scandinavian blondes know that these shades are fantastic, but can be difficult to maintain.

Black Blondie Extra Cool Neutralizing Shampoo by Medavita offers color enhancing and plumping action, designed to create a cool tone and neutralize unwanted warm tones in blonde hair. Its formula enriched with collagen, hyaluronic acid, amaranth proteins and ceramides repairs, strengthens and fills damaged parts of the hair while protecting pigments against external factors and environmental damage.

Hair types

For silver, ultra platinum or salt and pepper blonde hair

Advantages

• Enhances color and light reflections
• Neutralizes unwanted brassy tones
• Rebuilds, plumps and smoothes the hair fiber
• Increases hair strength and resistance
• Protects pigment against external factors
• Amplifies shine and luminosity

How to use it

Apply shampoo to wet hair and massage into lather.

Leave on for up to 5 to 10 minutes depending on the desired intensity and rinse thoroughly.

For intense neutralization or for more silver highlights, then apply Medavita's Black Blondie Neutralizing Mask.

Ingredients and their benefits

• Collagen: Contributes to the total regeneration of damaged hair since it restores its structure by increasing elasticity, body and shine. Collagen is very important in giving strength to hair and, when combined with hyaluronic acid, it can act as a kind of filler on two levels: on the surface of the hair fiber, where the action chemical treatments and atmospheric agents leave traces, and inside, where beauty is compromised by aging.
• Hyaluronic acid: Improves the quality and thickness of hair since it has beneficial properties on the scalp and the hair shaft. It therefore provides hydration and nutrition, two fundamental aspects to give hair a healthy appearance. Thanks to the property of this molecule of increasing its size when it captures water, the scalp is strongly rehydrated. As a result, the hair receives much more nutrients that will make it look shinier and stronger. This action therefore compensates for the harmful effects of the sun, environmental factors, aggressive treatments and other circumstances on the hair, causing breakage, dryness, loss of brightness and color.
• Amaranth proteins: Has excellent antioxidant, anti-aging, soothing, antimicrobial and emollient properties, linked to the amount of iron and amino acids it contains. In hair care, this active ingredient is particularly suitable for repairing damage, detangling knots and frizzy hair.
• Ceramides: They enter the empty spaces of the cuticles by reconstituting their structure and fight against free radicals, among the main factors in weakening and aging hair. Gives a lot of shine and strength, protects hair color, has a smoothing and anti-frizz effect. It also creates a protective barrier on the scalp and hair, helping to prevent breakage over time.