Luxviva Post Color Acidifying Shampoo - For colored, bleached or highlighted hair

Luxviva Post Color Shampoo

Medavita's Luxviva Post Color Shampoo offers a new dimension to colored, bleached or highlighted hair. Its formula enriched with nourishing, moisturizing and protective active ingredients brings hair back to life and preserves the vibrancy of the color.

The combination of phytokeratin, valuable vegetable oils and wheat germ extract works to intensify color shine and prolong its duration. The nourishing and moisturizing agents contained in Luxviva Shampoo restore softness and suppleness to the hair, making it easier to comb. In addition, it fights free radicals, responsible for dulling color and premature graying of hair. Hair is strengthened and replenished, regaining its resistance and vitality. Luxviva, an essential treatment to preserve the beauty of colored hair and restore a healthy and radiant appearance.

Hair types

For colored, bleached or highlighted hair

Advantages

• Gently cleanses while respecting the hair fiber
• Prolongs color intensity
• Hydrates and strengthens the hair fiber
• Enhances color vibrancy
• Protects against aging factors
• Improves the overall appearance of hair
• Hypoallergenic formula
• Clinically tested

How to use it

Apply evenly to wet hair and massage into a lather.

Rinse thoroughly and repeat a second time, if necessary.

Follow with Luxviva Post Color Conditioner or mask by Medavita.

Ingredients and their benefits

• Phytokeratin: Phytokeratin is a plant-based ingredient that has many benefits for colored hair. Its structure is similar to the natural keratin present in the hair, which allows it to easily attach to the hair fiber. It smoothes the surface of the hair and makes it shinier. It promotes the reflection of light, giving hair a radiant and healthy appearance. Rich in essential amino acids, phytokeratin fills gaps and breakages, making hair more resistant to external aggressions such as coloring, heat styling and UV rays.
• Camellia, sunflower, wheat, safflower, flax and moringa oils: These oils penetrate deep into the hair fiber to intensely hydrate the hair and make it more supple and easier to comb. They combat dryness and dehydration, common in colored hair which is weakened by chemical treatments.
• Wheat germ extract: Wheat germ extract is rich in proteins and trace elements, which helps to strengthen the hair fiber and make it more resistant. It helps revitalize colored hair which is often weakened by chemical treatments and protects it from free radicals responsible for premature graying of hair. It helps preserve the color of colored hair and prolong its shine.