Platinum Blonde Violet Shampoo Banishes Brass + Brightens - For Light and Medium Blondes

Platinum Blonde Violet Shampoo

Say goodbye to warm undertones that dull your color. Paul Mitchell Platinum Blonde Shampoo is the ultimate solution to restore the purity of light and gray hair, powered by high-intensity purple pigments. Its dual-action formula deeply hydrates the hair fiber, transforming dry textures into a silky, supple material. Every wash ensures a flawless color and the radiance of a fresh salon blonde.

Hair types

For light to medium blonde, silver, gray, or white hair

Advantages

• Neutralizes unwanted warm reflections
• Instantly hydrates and softens the hair fiber
• Enhances and illuminates light shades
• Gentle formula suitable for weekly use

Fragrance

Experience its iconic scent, a refreshing fusion of cucumber and watermelon complemented by soft floral accents.

How to use it

Apply to wet hair and massage gently.

Leave on for 1 to 5 minutes depending on the desired intensity.

Rinse thoroughly and repeat if necessary.

For optimal results, complete your routine with Platinum Blonde Conditioner.