Platinum Plus Deep Violet Shampoo - Banishes Brass + Intensely Tones (1000ml/33.8oz)

Platinum Plus Deep Violet Shampoo

Paul Mitchell Platinum Plus Deep Violet Shampoo offers the ultimate intense neutralization to purify the most demanding blondes. Its highly pigmented formula deploys five times more power to instantly eliminate the most stubborn yellow and brassy tones. This superior weekly cleanser restores absolute clarity to highlighted hair and dark blondes while infusing remarkable shine. Hair is instantly transformed, supple, and easy to style, revealing a flawless cool tone.

Hair types

For dark blonde or highlighted hair

Advantages

• Offers five times more powerful action to block unwanted warm tones
• Instantly eliminates undesirable yellow and brassy undertones
• Provides an immediate boost of radiance to highlights and blondes
• Softens hair to make it manageable and shiny

How to use it

Apply to wet hair, massaging evenly, then leave on for 1 to 5 minutes depending on the desired intensity of neutralization.

Rinse thoroughly.

Frequency: Use this shampoo once a week to maintain a perfect cool blonde.