Direct Dye Semi-Permanent Hair Color Wild Ride Collection (118ml/4.0oz) - Clouded - Bright Teal

Pulp Riot Semi-Permanent Hair Color

Pulp Riot semi-permanent hair color is a highly pigmented, ammonia and peroxide-free formula designed to deposit color on the surface of the hair rather than penetrating deeply like permanent dye. It's used to create vibrant, funky colors without a long-term commitment. It adds shine and revitalizes hair.

Available in over 55 shades, all of which can be mixed together, the possibilities are endless. It offers long-lasting color that lasts up to 50 washes, depending on the shade, and fades gradually with each wash.

Advantages

• Available in over 55 shades
• Shades can be mixed together
• Long-lasting, up to 50 washes
• Provides 86% more shine
• Nourishes and hydrates hair
• Simple, direct application, no mixing required
• Formulated without PPD, ammonia, parabens, or gluten
• Vegan and cruelty-free formula

How to use it

Wearing gloves, apply the hair color to clean, dry hair using a generous amount of product, section by section, with a brush. To prevent staining, avoid contact with skin.

Processing time: 25 to 40 minutes

Rinse thoroughly with lukewarm water until the water runs completely clear.

Ingredients and their benefits

• Glycerin: It attracts water to the hair and helps retain moisture. This makes the hair fiber more supple and less dry after coloring. It helps maintain moisture around the cuticle.
• Hydrolyzed quinoa: A protein-rich ingredient that strengthens the hair shaft, helps reinforce and condition hair, while also contributing to moisture retention.

Tips

For a vibrant and radiant color, it is recommended to lighten the hair beforehand.

The Clear shade can be used to dilute in order to lighten or pastelize any shade in the same range.