Hydrate Ultra-Moisturizing Shampoo - For dry, normal to thick color-treated hair

Hydrate Ultra-Moisturizing Shampoo

Medium to thick color-treated hair demands absolute richness to quench its thirst and reveal its true radiance. Pureology Hydrate Shampoo fuses the nobility of jojoba, green tea, and sage in a premium formula that instantly engorges the fiber with pure, deep hydration. This precious cleansing care awakens the original suppleness of the lengths and seals pigments within the heart of the hair. The hair texture metamorphoses under your fingers to display a silky feel, a sumptuous drape, and a magnetic daily shine.

Hair types

For medium to thick, color-treated hair

Advantages

• Gently purifies the scalp without ever altering or dulling color intensity
• Gorges the hair fiber with absolute hydration to bring dry hair back to life
• Preserves the purity and radiance of your shade from the very first to the last day
• Deploys a botanical shield against oxidation and daily environmental aggressions
• Ultra-concentrated formula allowing for over 75 washes per 266ml bottle

Fragrance

Top Notes: Bergamot, lavender, lemon
Heart Notes: Ylang-ylang, aniseed, carnation
Base Notes: Vanilla, cinnamon, patchouli

How to use it

Gently massage a dime-sized amount of this ultra-concentrated formula onto your wet scalp to release its rich texture.

Develop a creamy lather by smoothly working the product through the lengths to the ends, then rinse thoroughly with clear water.

Repeat the application to maximize the benefits of the botanical active ingredients and deeply purify the fiber.

Follow with Hydrate Conditioner and Pureology Color Fanatic Spray to seal in moisture.

Ingredients and their benefits

• Antifade Complex: This patented antioxidant shield combines sunflower seed, a UV filter, and vitamin E to prevent color fading. Highlights remain vibrant and the hair structure maintains its original shine wash after wash.
• Jojoba: A natural treasure highly compatible with the fiber that breathes monumental hydration into the inner hair. It instantly softens rebellious hair and arms the lengths against pollution and sun rays.
• Green Tea Extract: It intensely rehydrates the hair to restore fluid movement and remarkable suppleness. Its natural antioxidants protect the cuticle surface against daily aggressions.
• Sage: Recognized for its purifying and stimulating virtues, it awakens scalp vitality by promoting optimal blood circulation. This targeted action helps strengthen the hair from the root.
• ZeroSulfate Technology: Pureology expertise is expressed through this delicate cleansing derived from corn, coconut, and sugar. The color is totally sanctuarized while the fiber is perfectly cleared of impurities.