Pure Volume Shampoo - For flat, fine color-treated hair

Pure Volume Shampoo

Elevating the body of fine hair while preserving the radiance of its color defines the prowess of Pureology Pure Volume Shampoo. This premium plant-infused formula releases the hair from daily impurities to orchestrate an immediate and long-lasting root lift. The subtle alliance of fortifying nutrients and eucalyptus energizes the scalp and strengthens the internal structure of each strand. Lengths regain airy thickness, dynamic bounce and absolute fluidity that transform the appearance of the hair without ever drying it out.

Hair types

For fine and color-treated hair

Advantages

• Gently purifies the scalp without ever altering or fading color intensity
• Deploys airy volume and fluid movement to bring flat hair back to life
• Lightens the fiber thanks to a balanced formula that eliminates heaviness without drying
• Preserves the purity and radiance of your shade from the first to the very last day
• Deploys a plant-based shield against oxidation and daily environmental stressors
• Ultra-concentrated formula allowing for over 75 washes per 266ml bottle

Fragrance

A unique aromatherapy scent where the vibrant energy of wild pink grapefruit meets the enveloping nobility of cedarwood.

How to use it

Gently massage a dime-sized amount of this ultra-concentrated formula onto your wet scalp to release its rich texture.

Develop a creamy lather by gently stretching the product through the lengths to the ends, then rinse thoroughly with clear water.

Repeat the application to maximize the benefits of the botanical active ingredients and deeply purify the fiber.

Follow with Pureology Pure Volume Conditioner and Color Fanatic Leave-in Spray to seal the cuticle.

Ingredients and their benefits

• Wheat Proteins : This active ingredient mimics the structure of keratin to faithfully coat the fiber. It increases the diameter of each strand to restore immediate volume and airy movement to fine hair.
• Eucalyptus Leaf Extract : This plant antioxidant deeply purifies and awakens the vigor of hair follicles. It creates the ideal environment for stronger, denser and healthy-looking hair.
• Antifade Complex : This patented antioxidant shield combines sunflower seed, a UV filter and vitamin E to block color fading. Reflections remain vibrant and the hair structure retains its original shine wash after wash.
• ZeroSulfate Technology : Pureology expertise is expressed through this delicate cleansing action derived from corn, coconut and sugar. The color is completely protected while the fiber is perfectly cleared of impurities.