Strength Cure Blonde Purple Shampoo - Toning for brassy, color-treated hair

Strength Cure Blonde Purple Shampoo

Neutralizing unwanted yellow tones while rebuilding the weakened fiber defines the prowess of Pureology Strength Cure Blonde Shampoo, the ultimate corrective care for cool and lightened blondes. This ritual of rare nobility combines the repairing strength of plant proteins with the natural toning action of purple orchid extracts to purify the shade and erase brassy tones. From the very first application, its opulent formula penetrates the core of sensitized strands to fill in structural gaps and erect a durable protective shield. The hair regains supreme resistance against breakage, a silky softness and the pure clarity of an impeccable polar blonde.

Hair types

For blonde, bleached or natural hair

Advantages

• Purifies the shade while instantly dissipating unwanted warm tones
• Magnifies the vibrancy of ice blondes while restoring their original radiance
• Rebuilds the fiber by filling in gaps to restore the original strength of the hair
• Fortifies lengths from root to tip to dramatically reduce breakage
• Preserves the purity and radiance of your shade from the first to the very last day
• Deploys a plant-based shield against oxidation and daily environmental stressors
• Ultra-concentrated formula allowing for over 75 washes per 266ml bottle

Fragrance

A distinctive aromatherapy scent where juicy pear notes and delicate rose bloom over a warm background of precious sandalwood.

How to use it

Gently massage a dime-sized amount of this ultra-concentrated formula onto your wet scalp to release its rich texture.

Develop a creamy lather by gently working the product through the lengths to the ends, then rinse thoroughly with clear water.

Repeat the application to maximize the benefits of the botanical active ingredients and deeply purify the fiber.

Follow with Strength Cure Blonde Conditioner and Pureology Color Fanatic Leave-in Spray to seal in care and repair.

Ingredients and their benefits

• Keravis: This floral elixir diffuses concentrated purple pigments to precisely correct stubborn yellow tones and restore the original freshness of the blonde. This targeted treatment simultaneously hydrates lightened strands to offer them a velvety finish and a multidimensional shine.
• Astaxanthin: A rare antioxidant that protects natural keratin and repairs cuticles damaged by chemical treatments. Its targeted action halts the breakage process and restores deep vitality to dry lengths.
• Purple Orchid: This floral elixir diffuses concentrated purple pigments to precisely correct stubborn yellow tones and restore the original freshness of the blonde. This targeted treatment simultaneously hydrates lightened strands to offer them a velvety finish and a multidimensional shine.
• Antifade Complex: This patented antioxidant shield combines sunflower seed, a UV filter and vitamin E to block color fading. Reflections remain vibrant and the hair structure retains its original shine wash after wash.
• ZeroSulfate Technology : Pureology expertise is expressed through this delicate cleansing action derived from corn, coconut and sugar. The color is completely protected while the fiber is perfectly cleared of impuritie