Strength Cure Shampoo - For damaged, color-treated hair

Strenght Cure Shampoo

Rebuilding damaged hair fibers while preserving color integrity is the fundamental mission of Pureology Strength Cure Shampoo. This botanical cleanser fuses keravis and astaxanthin to target weakened areas and restore the hair's internal resistance. Its creamy texture wraps around fragile lengths to fill gaps caused by chemical and thermal treatments. From the very first application, the hair regains a healthy texture, a renewed elasticity and a vibrant shine that show deep repair.

Hair types

For damaged and color-treated hair

Advantages

• Gently purifies the scalp without ever altering or fading color intensity
• Rebuilds the fiber by filling structural gaps to restore the original strength of the hair
• Fortifies lengths from roots to ends to reduce breakage dramatically
• Preserves the purity and radiance of your shade from the first to the very last day
• Deploys a plant-based shield against oxidation and daily environmental stressors
• Ultra-concentrated formula allowing for over 75 washes per 266ml bottle

Fragrance

A unique aromatherapy scent marrying the sweetness of peach and raspberry with the freshness of water flowers.

How to use it

Apply a small amount of product to wet hair, at scalp level.

Gently massage a dime-sized amount of this ultra-concentrated formula onto your wet scalp to release its rich texture.

Develop a creamy lather by smoothly working the product through the lengths to the ends, then rinse thoroughly with clear water.

Repeat the application to maximize the benefits of the botanical active ingredients and deeply purify the fiber.

Follow with Pureology Strength Cure Conditioner and Color Fanatic Leave-in Spray to lock in the repair.

Ingredients and their benefits

• Keravis: This cutting-edge plant protein penetrates the hair shaft to fill gaps in the internal structure. Its targeted action fortifies the hair from the first wash to infuse remarkable resistance against breakage.
• Astaxanthin: A rare antioxidant that protects natural keratin and repairs cuticles damaged by chemical processing. Its targeted action halts the breakage process and restores deep vitality to dry lengths.
• Antifade Complex: This patented antioxidant shield combines sunflower seed, a UV filter and vitamin E to block color fading. Reflections remain vibrant and the hair structure retains its original shine wash after wash.
• ZeroSulfate Technology: Pureology expertise is expressed through this delicate cleansing action derived from corn, coconut and sugar. The color is completely protected while the fiber is perfectly cleared of impurities.