Igora Royal Permanent Hair color (60ml/2oz) 12-2 - Special Blonde Ash

True Color In High Definition

Developed with colorists, for colorists IGORA ROYAL lets your creativity run free providing you with the tools to transform imagination into reality, with true-to-tuft color results for ultimate reliability – even under the most challenging conditions.

Advantages: True color stands for maximum intensity with very clear & sharp tone directions. It means up to 100% perfect white hair coverage - even on thick & resistant hair. Stunning performance and 100% reliability characterize true color - even under challenging conditions.

The IGORA ROYAL High Definition Technology features a high definition color pigment matrix for clearest tone direction, enhanced true-to-tuft results, amplified intensity and maximum coverage.

Lipid carriers amplify the pigment penetration and lock the color in by sealing the surface of the hair for long-lasting color retention.

How to use it: The Igoral Royal coloring mixes in equal quantity with its oxidant. For a 60ml tube, 60ml of oxidant is added.

Touching up the roots: We start by applying, from front to back and from top to bottom, coloring on 1 or 2 cm of roots only. Then, approximately five minutes before the end of the exposure time, the product is emulsified on all the hair before rinsing.

New color or very faded color: We start by applying, from front to back and from top to bottom, the coloring on 1 or 2 cm of roots only. Then, approximately 15-20 minutes before the end of the exposure time, slightly moisten the hair and apply to the rest of the hair. We make sure that the color is well distributed and that our hair is well soaked in coloring.

Tips: Before coloring, apply a thin layer of petroleum jelly or moisturizer on your forehead and ears, at the base of your hair. This will prevent the product from dripping and staining your skin.

All coloring remains a risk of allergic reaction which can be severe. Perform an allergy alert test 48 hours before coloring. If you have ever had an allergic reaction to hair dyes, you should not color.

To help maintain the shine of your coloring, we suggest using products for colored hair.