Ashita Supreme Intense Revitalization Shampoo - Hair & Scalp

Ashita Supreme Intense Revitalization Shampoo

Discover Shu Uemura's Ashita Supreme Intense Revitalization Shampoo, a gentle and luxurious formula that instantly transforms your hair. It's 16 times smoother, 3 times shinier, 96% hydrated, and permanently frizz-free.

This exceptional shampoo combines the revitalizing power of Ashitaba extract, a Japanese beauty secret, with the protective and regenerative effectiveness of ferulic acid. This precious combination awakens your hair's original radiance, propelling it to supreme beauty, at the heart of a luxury and holistic hair health experience by Shu Uemura.

Hair types

For all hair types, ideal for dull, frizzy hair

Advantages

• Deep cleanses lengths and ends
• Instantly imparts 3x more shine
• Reveals hair that is 20x smoother and 96% more hydrated
• Instantly reduces breakage for 99% stronger hair
• Provides instant and long-lasting frizz control
• Immediately ensures a balanced and healthy scalp
• For intensely revitalized hair

Fragrance

Subtle and elegant, this citrus floral fragrance captures the very essence of ashitaba. Its delicate accords blend harmoniously to create a refined olfactory experience, evoking an environment that is both vibrant and serene.

Top Notes: Marine accord, star anise, lemon
Heart Notes: Cyclamen, freesia, jasmine 
Base Notes: Mineral woods, patchouli, soft musk

How to use it

Apply to wet hair and massage gently to create a lather.

Rinse thoroughly and follow with Ashita Supreme conditioner or mask.

Ingredients and their benefits

• Ashitaba Extract: Drawing its strength from Japanese tradition, ashitaba extract offers your hair a precious cocktail of antioxidants, essential vitamins, and revitalizing minerals. This unique synergy works to smooth the hair fiber, intensify shine, and promote visibly improved health.
• Ferulic Acid: Discover ferulic acid, a prized ingredient in skincare for its preventative properties, which extends to hair. It acts as a protective shield for the hair, while improving its vitality. In doing so, it reveals hair that is soft, strong, and luminous throughout its entire length.