Yūbi Blonde Anti-Brass Purple Shampoo - For Bleached, Highlighted, Blonde Hair (300ml/10.4oz)

Yūbi Blonde Anti-Brass Purple Shampoo

Shu Uemura's Yūbi Blonde Anti-Brass Purple Shampoo is specially designed to enhance and correct natural, bleached or highlighted blonde hair. Enriched with an intense purple pigment of Japanese origin, this shampoo effectively neutralizes unwanted yellow and brassy tones that dull the color, revealing a luminous and uniform blonde.

Its professional formula infused with the purity of white peony, developed in Japan, gently cleanses while revitalizing the hair fiber. Thanks to its nourishing active ingredients, it helps strengthen the hair and prevent it from drying out. Combining effectiveness and softness, it offers blonde hair tailor-made care, preserving its shine and health in the long term.

Hair types

For blonde, bleached or highlighted hair

Advantages

• Deeply cleanses and removes impurities
• Intensely neutralizes unwanted warm tones
• For a pure, cool blonde result
• Reveals luminous, shiny and silky hair
• Deeply nourishes while revitalizing
• Enhances softness and suppleness

Fragrance

The fragrance opens with sparkling top notes of ginger and fresh tea, followed by floral notes of jasmine and white peony and finished with a base of white musk.

Top Notes: Timur Pepper, Cardamom, Ginger
Heart Notes: White Peony, Jasmine, Freesia
Base Notes: White Musk

How to use it

Apply a small amount of shampoo to wet hair.

Massage scalp with fingers and palms.

Rinse thoroughly.

Used weekly.

Ingredients and their benefits

• White Peony: The white peony, "shakuyaku", is picked in the Niigata mountains, known to be the snowiest area in Japan. After surviving an entire winter under a heavy blanket of snow, the peonies bloom and reveal large white petals. Known as a symbol of purity and traditional Japanese beauty, it is used for its moisturizing, soothing and antioxidant properties.
• Cool Pigments: Of Japanese origin, the purple pigments in this product are developed using a unique process that gives them an ultimate concentration of extreme finesse. This advanced technology allows for an even distribution of pigments, thus ensuring impeccable and long-lasting results.