Color protection

Color preservation

Whether you have a permanent or semi permanent hair color or any other kind of coloration, the pigments always tend to fade? You should consider using color care products, as this is one of the best options out there to keep your color vibrant!

Color protective shampoos and treatments provide luster and a level of hydration needed for color treated hair. If you use chemical treatments like colors with developers or if you bleache your hair, nourishing hair masks for chemically treated hair will become a must have in your routine. If masks are not enough, consider using a leave-in treatment! From this, you will get a boost of nutrients and extended care for silky soft hair. By using treatments for colored hair, you will see your color preserved for an extended period of time in addition to regaining an healthy shine.

Usually formulated with pH similar to the hair, color preserving shampoos help seal the pigment by preventing the scales from opening. In this case, nourishing masks, UV protection as well as cold water will be your best allies.

Some dyes and oxidants are composed of ingredients that open the scales of the hair to let in artificial pigments which, subsequently, modify the color of your hair.  This being said, most hair dyes can be harsh and even damaging to the hair. It is important not to neglect the sensitizing, even damaging factor of these chemical treatments.

Permanent hair colors

They are a dye that penetrates the heart of the hair and permanently modifies the natural color of the hair by oxidizing and coloring their natural pigments. Permanent coloring is also used to cover gray or white hair.

Semi-permanent hair colors

It act as a deposit of color and its coloring effect fades faster than permanent color. For optimal results and for vivid results, semi-permanent hair color is applied to bleached hair that is more porous than natural fibers. Usually, this kind of hair color doesn't need any oxidizer and has a revitalizing effect on the hair.

Super-lightening

Hair colors have bleaching and coloring effects. Thanks to the combination of hydrogen peroxide and a high concentration of ammonia, the natural pigment of the hair is lifted while an artificial pigment is deposited.