Curl Fresh Enhancing Shampoo - For wavy and curly hair

Curl Fresh Enhancing Shampoo

Gently cleanse your curls with AG's Curl Fresh Curl Enhancing Shampoo. This concentrated formula respects essential moisture levels thanks to its 98% naturally derived ingredients. It harnesses the power of superfoods like acacia, desert date, and ginger to improve scalp health. This shampoo strengthens hair, fights frizz, and enhances curl definition. Enjoy beautifully soft, naturally shiny hair.

Hair types

For wavy and curly hair

Advantages

• Gently refreshes curls and scalp
• Moisturizes while cleansing thanks to its natural agents
• Keeps curls smooth and defined
• Increases hydration and maintenance
• Promotes better curl retention
• Helps fight frizz
• Seals the cuticle and ends
• Strengthens the hair fiber
• Color safe

The vegan formula is sulfate, silicone, paraben, gluten, cruelty-free and 98% plant-based.

How to use it

Apply to wet hair and massage into a lather.

Rinse thoroughly and repeat a second time if necessary.

Follow with AG Curl Fresh Conditioner.

Ingredients and their benefits

• C3 Rice Curl Complex: Helps activate curls and add definition.
• Hyaluronic Acid: It provides many benefits to curly hair, especially when it comes to hydration, curl definition and frizz reduction. Curly hair tends to be drier than straight hair due to its spiral shape which prevents the scalp's natural oils from being distributed evenly across the hair shaft. Hyaluronic acid helps keep hair hydrated, making it softer, more bouncy and less prone to frizz. In addition to hydrating hair, hyaluronic acid also helps define curls. It does this by sealing each strand of hair and keeping it in its natural form.
• Apple Cider Vinegar: Is a slightly acidic ingredient, making it a great choice for balancing the pH of the scalp. The acidic properties of apple cider vinegar help detangle curly hair and reduce frizz. It works by smoothing the hair cuticle, making it easier to detangle and less prone to frizz. It also helps give shine and softness to curly hair. The acetic acid in apple cider vinegar helps close the hair cuticles, making it more reflective and giving it a shinier appearance.
• Pea Peptides: Pea peptides are rich in essential amino acids, which are the building blocks of protein. These amino acids penetrate the cuticle, the outer layer of the hair, and strengthen it deeply. The cuticle plays an important role in protecting the hair against external aggressions. By strengthening it, pea peptides help prevent breakage, frizz and loss of shine.
• Acacia Fruit Extract: Acacia fruit extract has detangling properties that help detangle curly hair, which is often more prone to knots and tangles. It also helps define curls and reduce frizz, for smoother, more defined locks.
• Rosemary leaf extract: This ally for curly hair offers a multitude of benefits. Rich in antioxidants and a nutrient that deeply hydrates and nourishes hair, it helps improve the overall health of hair, making it softer, shinier and more resilient.
• Ginger root: Extracted from the rhizome of the Zingiber officinale plant, this active ingredient is gaining popularity in the world of hair care, particularly for curly hair. It offers a multitude of benefits for curls. It promotes the definition of curls and waves while hydrating and nourishing the hair. It fights against dandruff and helps stimulate hair growth, in addition to fighting frizz.
• Desert Date: Desert date is rich in antioxidants that protect curly hair from damage caused by free radicals, sun and pollution. It is rich in essential vitamins and minerals, such as potassium, magnesium and copper, which nourish and condition curly hair. These nutrients nourish the hair fiber from the inside, making it stronger and more resistant to external aggressions.