Back It Up Texturizing Cream - For all hair types (125ml/3.82oz)

Back It Up Texturizing Cream

Add rhythm to your waves with Bed Head's Back It Up Texturizing Cream. Thanks to its One Scrunch technology, your strands bounce back with a simple squeeze for a natural look that stays on point all day long. It is the perfect asset for hair with character and incredible texture.

Advantages

Sculpt and define your waves with an irresistible natural effect

One Scrunch technology to reactivate your curls in a single gesture

Keep your style in place all day long with long-lasting hold

Protect against heat while boosting hydration and shine

Fragrance

A sparkling pear scent that turns every application into an ultra-fresh and gourmand experience.

How to use it

Apply to towel-dried hair and comb through for even distribution.

For long-lasting curls, wrap a strand around your finger to create textured waves. Dry by scrunching hair from the bottom up.