Color Touch Vibrant Reds Demi-Permanent Hair Color (57g/2.0oz) 66/45 - Intense Dark Blonde/Red Red-Violet

Color Touch Demi-Permanent Hair Color

Color Touch Demi-Permanent Color by Wella Professionals is a low-maintenance demi-permanent hair dye. With a soft fade-out and results that last up to 24 shampoos, it's the perfect choice for those who like to switch up their shade more often. Its ammonia-free formula is gentle on the hair fiber while still delivering rich, multidimensional results. With over a hundred intermixable shades, the creative possibilities are endless.

Advantages

• Up to 50% grey coverage (up to 70% with Color Touch Plus)
• Delivers intense shine
• Lasts up to 24 shampoos
• Low-maintenance with minimal regrowth visibility
• Economical 1:2 mixing ratio
• Up to 85% naturally derived ingredients
• Ammonia-free (except Color Touch Plus, which contains a low amount of ammonia)
• Vegan formula, free from silicones and mineral oil

How to use it

Mixing ratio 1:2 – that is, twice the amount of developer compared to color.
(Example: 30ml of color to 60ml of developer)

Use with Color Touch Developer 6 or 13 volume.

6 volume: For same-level or darker shades, or for toning.
13 volume: For more vibrant color, blending greys, or on thick/resistant hair.

Apply to dry hair in fine sections, using a generous amount of product.

Processing time: 20 minutes without heat or 15 minutes with heat.

For toning, apply to towel-dried hair.

Ingredients and their benefits

• Metal Purifier :An advanced technology integrated into the formula, designed to neutralize metals present in the hair before they can interfere with the coloring process.
  It helps prevent metal-induced hair damage.
  There’s no need for a pre-color metal neutralizing treatment when coloring with Color Touch.

Tips

Before coloring, use Wella's Skin Protection Cream Service to protect the skin around the hairline and prevent it from absorbing the hair color.

After coloring, use the Service Color Post Treatment to neutralize oxidation residues and stabilize the color, ensuring long-lasting, shiny results.