Purple Shampoo - For Blonde, Grey or White Hair

Aluram's Purple Shampoo

Instantly eliminate brassy tones with Aluram’s Purple Shampoo, a true source of clarity for blonde, white, or gray hair. Its highly pigmented formula acts as a protective shield, while releasing the benefits of Rosehip Oil and Biotin to strengthen the hair fiber. You will regain luminous hair with renewed vigor, where every shade is enhanced by a multidimensional luster. It is the essential ritual for a cool-toned, vibrant, and healthy-looking color every day.

Hair types

For blonde, white or gray hair

Advantages

• Brightens and enhances blonde tones without drying
• Neutralizes golden and brassy reflects
• Promotes overall hair health and strength.
• Preserves color longevity and tone intensity
• Transparency: A clear and ethical ingredient list

How to use it

Apply to wet hair and massage into a lather.

Leave on for 2 to 5 minutes and rinse thoroughly.

For maximum neutralization, follow with Aluram's Purple Hydrate & Repair Treatment.

Ingredients and their benefits

• Coconut Water: CA true elixir of purity, this water is cold-pressed to preserve its full nutrient profile. Rich in electrolytes, amino acids, and Vitamin C, it drench the fiber in deep hydration for healthy-looking hair.
• Marula Oil: Concentrated in essential fatty acids, it is characterized by its fine molecular structure. It penetrates the core of the fiber to smooth the cuticle and deposit an invisible protective veil without ever weighing it down.
• Biotin: A pillar of capillary strength, it reinforces the keratin infrastructure. It restores vitality to the hair while providing long-lasting protection against breakage.