Defy Damage Protective Conditioner - For Bond strengthening & Color Longevity

Defy Damage Protective Conditioner

Give your damaged, dry, or color-treated hair daily protection with Joico's Defy Damage Conditioner, which strengthens bonds and prolongs color intensity. Its rich texture instantly detangles without weighing hair down while helping replenish lost moisture, strengthening hair from within, and making it more resistant to breakage.

Its advanced formula incorporates essential protective lipids, which act as a first line of defense against thermal, chemical, styling, and UV damage. The addition of Moringa Seed Oil, a treasure trove of antioxidants, vitamins, and minerals, deeply nourishes and improves hair strength. Arginine, a smart molecule, helps strengthen hair bonds and promote renewal. Hair is visibly softer, shinier, smoother, and healthier-looking, while being better protected against breakage and maintaining color vibrancy.

Hair types

For damaged, dry or color-treated hair

Advantages

• Effectively detangles and replenishes lost moisture without weighing it down.
• Helps rebuild broken hair bonds.
• Strengthens hair's resistance to damage.
• Protects color for long-lasting tones.
• Improves hair softness, shine, and a healthy look.

How to use it

After shampooing, apply the conditioner to damp, towel-dried hair, focusing on the lengths and ends.

Leave on for 1 to 2 minutes and rinse thoroughly.

Ingredients and their benefits

• Protective Lipid: Naturally integrated into the structure of healthy hair, a protective lipid acts as a first-line shield. It actively prevents damage caused by heat, chemical treatments, styling techniques, and UV exposure. The effectiveness of this lipid is noticeable from the first use, demonstrating its immediate protective action.
• Moringa Seed Oil: Helps provide shine and softness thanks to antioxidants, vitamins A and E, zinc, and silica, essential ingredients for creating healthy, strong, and damage-resistant hair.
• Arginine: Arginine, a remarkable molecule with both positive and negative binding sites, acts as an intelligent strengthening agent within the hair structure. This dual affinity allows it to create and consolidate inter-chain bonds, thus contributing to hair cohesion and strength. Moreover, arginine actively promotes the renewal of these essential bonds, helping to maintain the integrity and vitality of the hair fiber.
• SmartRelease Technology: At the heart of SmartRelease technology are liposomes, small spherical structures with a double lipid layer, similar to cell membranes. These microcapsules contain a trio of beneficial hair-loving active ingredients (rosehip oil, arginine, and keratin), which they gradually release. This continuous, targeted release ensures prolonged action, even after rinsing and styling.