Orange Extreme Hold Matte Pomade IASP Edition - Extreme Hold Matte Finish (95g/3.38oz)

Reuzel - Orange Extreme Hold Matte Pomade IASP Edition

Committed. Powerful. Unshakable.

The Orange Extreme Hold Matte Pomade IASP Edition from Reuzel represents far more than a styling product. Created as part of the Reuzel Pom/Aid program, this limited-edition release supports mental health awareness and suicide prevention efforts in partnership with the International Association for Suicide Prevention (IASP). Staying true to the community-driven spirit of barbering, this special edition highlights the importance of conversation, support, and human connection often found in barbershops and salons around the world.

Delivering the strongest hold ever offered by Reuzel, this water-based pomade provides exceptional control with a completely matte finish. Its advanced formula is designed to keep even the most demanding hairstyles locked in place all day while maintaining enough flexibility to restyle when needed. Despite its distinctive orange color, it will not tint the hair and washes out easily without leaving residue or buildup.

Designed for those who demand extreme hold with a natural look, this pomade excels at creating textured hairstyles, controlled messy looks, modern quiffs, and structured styles that require unwavering performance.

IASP Special Edition

This limited-edition Orange Extreme Hold Matte Pomade was launched as part of the Reuzel Pom/Aid initiative, a program dedicated to raising awareness about mental health and suicide prevention. By embracing the unique role of barbershops and salons as places of conversation and connection, Reuzel hopes to encourage greater openness, support, and meaningful human interaction within communities worldwide.

Hair Type

Suitable for all hair types, especially medium to coarse hair and hair that is difficult to control.

Hold

Extreme

Shine

Natural Matte Finish

Advantages

Extreme hold: The strongest hold in the entire Reuzel lineup for long-lasting control.
Natural matte finish: Delivers a clean look without unwanted shine.
Flexible formula: Keeps styles in place without feeling stiff or crunchy.
Humidity resistant: Helps maintain your hairstyle in challenging conditions.
Water-based: Applies easily and rinses out without buildup.
Defined texture: Perfect for textured hairstyles and modern looks.
Will not color hair: The orange tint disappears completely once applied.
Limited IASP Edition: Supports mental health and suicide prevention awareness.

Fragrance

Reuzel's signature sugary rum fragrance delivers a warm and inviting scent that perfectly complements the styling experience. From the moment the lid is opened, sweet and lightly caramelized notes provide a comforting and authentic character.

At the heart, rich nuances inspired by aged spirits add depth and personality without becoming overpowering. This balanced composition remains refined and easy to wear throughout the day.

The fragrance settles into a warm, subtly vanilla-infused finish that captures the timeless atmosphere of a classic barbershop while maintaining a modern appeal.

Dominant Notes: Sugary Rum, Caramel, Warm Gourmand Notes

How to Use it

1. Scoop out an amount equal to one or two knuckles of product.
2. Rub between your palms until evenly emulsified.
3. Apply to dry or towel-dried hair, starting at the crown and working forward.
4. Style with your fingers or a comb to achieve the desired look.

Ingredients and Their Benefits

• Beeswax: Provides strong yet flexible hold while helping control frizz and flyaways.
• Carnauba Wax: Adds structure and definition while improving resistance to heat and humidity.
• Vitamin E: Helps protect hair from environmental stress and promotes a healthy-looking appearance.
• Castor Oil: Nourishes and conditions the hair for improved softness and manageability.
• Witch Hazel: Helps reduce excess oil and promotes a cleaner finish.
• Nettle Leaf: Supports the natural balance of the scalp.
• Rosemary: Provides toning properties commonly valued in hair care.
• Horsetail Root: Completes the exclusive T-4 Tonic Blend to help maintain a fresh and balanced scalp.

Tip

For maximum hold, apply the pomade to slightly damp hair, focusing on the roots before distributing it through the lengths. For very thick or particularly stubborn hair, Reuzel barbers recommend using it as a foundation before applying a small amount of Pink Grease through the ends for ultimate hold and long-lasting control.

Made in the USA.