Purple Shampoo - For blonde, grey and silver hair

Purple Shampoo

VERB Purple Shampoo is designed to cleanse and brighten while neutralizing yellow tones in blonde, gray and silver hair. It deposits a small amount of professional-grade purple pigment into the hair, which tones warm tones to keep blonde cool and bright. Its formula enriched with coconut and Acai extracts offers protection to weakened strands in addition to providing supreme hydration, essential to keep hair shiny, strong and revived.

Hair types

For blonde, gray and silver, natural, colored or bleached hair

Advantages

• Formulated to help neutralize brassy tones
• Improves and restores shine and luminosity
• Helps maintain cooler-toned highlights
• Enhances color and light reflections
• Increases hair strength and resistance
• Prevents color fading
• Nourishes and hydrates the hair fiber

The vegan formula is sulfate-free, paraben-free, gluten-free and is cruelty-free.

How to use it

Apply the purple shampoo evenly to the hair, from roots to ends. This will ensure consistent coverage and even toning.

Massage to create a good lather and rinse thoroughly.

Continue with the Purple Mask by VERB.

You can use a purple shampoo instead of your usual shampoo daily or 2 to 3 times a week, whenever you feel like your blonde needs a boost.

Ingredients and their benefits

• Coconut fatty acids: Easily absorbed by the hair, it helps to moisturize and nourish the hair fiber.
• Violet Pigment: Helps neutralize and combat yellow and brassy tones
• Acai Extract: This purple superfruit is rich in antioxidants that help protect fragile strands and provide ultimate hydration.

Tips

Pair it with Purple Mask for twice the neutralization, for a cooler, brighter blonde.