Boost Pre-Styling Cleanser - Helps to Balance the Scalp & Prepare Volume For Styling (250ml/8.4oz)

American Crew - Boost Pre‑Styling Volume Shampoo

The Boost Pre‑Styling Cleanser by American Crew is a technical shampoo designed to prepare the hair for styling while helping to balance the scalp. Its cleansing formula effectively removes buildup and impurities while creating the ideal foundation to maximize volume and the performance of styling products.

It is particularly suited for fine or flat hair that needs more structure and lightness, while leaving a clean, modern feel thanks to its fresh and subtle signature fragrance.

Hair types

For fine or thinner hair

Advantages

• Pre‑styling cleanse: Removes product buildup and impurities while conditioning the hair for styling.
• Volumizing effect: Provides lift from the roots to visibly enhance volume and texture.
• Scalp balance: Helps maintain a healthy scalp without excess oil or dryness.
• Styling optimization: Improves the performance and hold of styling products applied afterward.
• Professional lightweight feel: Cleanses without weighing the hair down, ideal for fine or thinning hair.

Fragrance

The Fresh Boost Citrus fragrance offers a fresh and modern signature typical of American Crew. It opens with light citrus notes, delivering a clean and energizing sensation, then evolves into a clean and subtly masculine base.

This balanced and discreet composition perfectly complements styling routines, leaving the hair fresh, light, and ready to be styled without interfering with other products.

How to use it

1. Apply to wet hair.
2. Massage gently into the scalp to activate the cleansing action.
3. Rinse thoroughly.
4. Repeat if necessary.
5. Use before applying styling products to maximize volume.

Ingredients and their benefits

• Gentle cleansing agents: Effectively remove buildup and impurities without stripping the scalp.
• Volumizing polymers: Add body and support the hair fiber for an instant lifting effect.
• Light conditioning agents: Help maintain hydration while preventing the hair from being weighed down.
• Balancing agents: Help stabilize the scalp for a healthier environment, ideal for styling preparation.

Tip

For maximum volume, use this shampoo in combination with a Boost or volumizing styling product from American Crew. Apply the styling product to slightly damp hair to enhance lift.

Made in the United States