Forming Pre-Styling Cleanser - Helps to Balance the Scalp & Prepare Curl For Styling (250ml/8.4oz)

American Crew - Forming Defining Pre‑Styling Shampoo

The Forming Pre‑Styling Cleanser by American Crew is a technical shampoo designed to prepare the hair for styling while helping to balance the scalp. Its cleansing formula effectively removes buildup and impurities while creating the ideal foundation to define curls and enhance the performance of styling products.

It is particularly suited for wavy or curly hair that needs more definition and control, while maintaining flexibility and hydration. Its fresh and modern signature fragrance leaves the hair clean, light, and ready to be styled.

Hair Type

For wavy to curly hair lacking definition or control

Advantages

• Pre‑styling cleanse: Removes product buildup and impurities while preparing the hair for styling
• Defining effect: Helps shape curls and improve their natural definition
• Scalp balance: Helps maintain a healthy scalp without excess oil or dryness
• Styling optimization: Improves the hold and performance of styling products applied afterward
• Controlled flexibility: Maintains natural movement while making styling easier

Fragrance

The Modern Aromatic fragrance delivers a fresh and contemporary signature typical of American Crew. It opens with refined aromatic notes inspired by lavender and botanicals, evolving into a clean and slightly green base.

This balanced composition offers a natural and modern freshness, perfectly suited for flexible and controlled styling.

How to use it

• Apply to wet hair
• Massage gently into the scalp to create a lather
• Rinse thoroughly
• Repeat if necessary
• Use before applying styling products to improve definition and control

Ingredients and their benefits

• Gentle cleansing agents: Remove buildup and impurities while respecting the scalp
• Hydrating agents: Help maintain essential moisture for soft, defined curls
• Defining polymers: Support the formation and hold of natural curls
• Balancing agents: Help promote a healthy scalp, essential for optimal styling

Tip

For well-defined and natural-looking curls, use this shampoo with a styling product from the Forming range. Apply the styling product to slightly damp hair to maximize definition while maintaining flexibility and movement.

Made in the United States