Matte Clay Cream - Reworkable Soft Hold with Matte Finish (150ml/5.0oz)

American Crew - Matte Clay Cream Styling Cream Flexible Hold Matte Finish

The Matte Clay Cream by American Crew is a texturizing styling cream designed to deliver a flexible, reworkable hold with a natural matte finish. Its clay-inspired formula adds texture and control while maintaining a lightweight and natural feel.

Ideal for relaxed, textured styles, it helps shape the hair without stiffness or excessive shine. Its creamy texture makes application easy and allows you to restyle throughout the day.

Hair Type

Fine to normal hair, short to medium length, seeking texture, control, and a natural matte finish.

Advantages

• Flexible reworkable hold: Allows you to style and restyle easily without stiffness.
• Natural texturizing effect: Adds body and enhances the structure of the hair.
• Matte finish: Provides a dry, no-shine look for a modern style.
• Light to medium control: Offers hold while maintaining natural movement.
• Easy application: Creamy texture spreads evenly through the hair.

Fragrance

The Fresh Citrus Clean fragrance delivers a fresh and modern signature typical of American Crew. It opens with subtle citrus notes, providing a clean and energizing sensation, then evolves into a light and refreshing base.

Discreet and well-balanced, it complements styling perfectly, leaving a clean and natural fresh feeling.

How to use it

1. Apply a small amount to slightly damp or dry hair.
2. Warm between your hands and distribute evenly.
3. Style as desired.
4. Restyle throughout the day as needed.

Ingredients and their benefits

• Fixing polymers: Provide flexible and workable hold.
• Clay-based texturizing agents: Add structure and create a matte effect.
• Hydrating agents (such as glycerin): Maintain softness and flexibility.
• Conditioning agents: Help with application and soften the hair.

Tip

For a natural look, apply to slightly damp hair. For more texture and a stronger matte finish, use on dry hair and work through with your fingers.

Made in the United States