Defy Damage Protective Shield - For Bond Strengthening & Color Longevity (100ml/3.38oz)

Defy Damage Protective Shield

Joico's Defy Damage Protective Shield is an essential ally in protecting your hair from the daily aggressors of heat styling, UV exposure, and environmental pollution. Acting like an invisible shield, it helps prevent damage that can lead to dryness, breakage, and color fade.

This innovative formula draws its power from essential protective lipids to preserve the health of your hair against damage caused by heat, chemicals, styling, and sun exposure. Infused with precious moringa seed oil, an exceptional source of essential antioxidants, vitamins, and minerals, this formula intensely nourishes hair and gives it increased strength. Arginine, an amino acid with regenerative properties, works at the heart of the hair fiber to strengthen its bonds and stimulate renewal. Hair is visibly softened, shinier, and smoother, and its overall appearance reflects improved health.

Hair types

For damaged, dry or color-treated hair

Advantages

• Provides instant daily heat protection
• Defends against UV and environmental exposure
• Makes hair 4X more resistant to breakage
• Protects against color fading
• Improves hair softness, shine, and a healthy look

How to use it

Apply 1 to 2 pumps to your hands.

Apply evenly to damp, towel-dried hair.

Blow-dry.

Use daily to protect hair from heat damage.

Ingredients and their benefits

• Protective Lipid: Naturally integrated into the structure of healthy hair, a protective lipid acts as a first-line shield. It actively prevents damage caused by heat, chemical treatments, styling techniques, and UV exposure. The effectiveness of this lipid is noticeable from the first use, demonstrating its immediate protective action.
• Moringa Seed Oil: Helps provide shine and softness thanks to antioxidants, vitamins A and E, zinc, and silica, essential ingredients for creating healthy, strong, and damage-resistant hair.
• Arginine: Arginine, a remarkable molecule with both positive and negative binding sites, acts as an intelligent strengthening agent within the hair structure. This dual affinity allows it to create and consolidate inter-chain bonds, thus contributing to hair cohesion and strength. Moreover, arginine actively promotes the renewal of these essential bonds, helping to maintain the integrity and vitality of the hair fiber.
• SmartRelease Technology: At the heart of SmartRelease technology are liposomes, small spherical structures with a double lipid layer, similar to cell membranes. These microcapsules contain a trio of beneficial hair-loving active ingredients (rosehip oil, arginine, and keratin), which they gradually release. This continuous, targeted release ensures prolonged action, even after rinsing and styling.