Defy Damage Protective Masque - For Bond Strengthening & Color Longevity

Defy Damage Protective Masque

Joico's Defy Damage Protective Masque is a powerful at-home treatment designed to strengthen bonds and extend the color life of dry, damaged hair. Its rich formula works to infuse each strand with a defense system that strengthens hair bonds, resulting in significantly reduced breakage and increased protection against heat damage.

This innovative formula leverages essential protective lipids to effectively counteract the damaging effects of heat, chemicals, styling, and UV rays. Enriched with Moringa Seed Oil, a treasure trove of antioxidants, vitamins, and minerals, it intensely nourishes and increases hair strength. Arginine, an amino acid with beneficial properties, helps strengthen the bonds that structure the hair and promotes the hair regeneration process. From the first use, your hair is visibly softer, shinier, smoother, and healthier-looking.

Hair types

For damaged, dry or color-treated hair

Advantages

• Helps rebuild broken hair bonds
• Replaces lost moisture without weighing it down
• Proactively strengthens hair's resistance to damage
• Protects color for long-lasting tones
• Improves hair's softness, shine, and healthy-looking appearance
• Visible results from the first use

How to use it

After shampooing, apply the mask to damp, towel-dried hair, focusing on the lengths and ends.

Leave on for up to 5 minutes and rinse thoroughly.

Ingredients and their benefits

• Protective Lipid: Naturally integrated into the structure of healthy hair, a protective lipid acts as a first-line shield. It actively prevents damage caused by heat, chemical treatments, styling techniques, and UV exposure. The effectiveness of this lipid is noticeable from the first use, demonstrating its immediate protective action.
• Moringa Seed Oil: Helps provide shine and softness thanks to antioxidants, vitamins A and E, zinc, and silica, essential ingredients for creating healthy, strong, and damage-resistant hair.
• Arginine: Arginine, a remarkable molecule with both positive and negative binding sites, acts as an intelligent strengthening agent within the hair structure. This dual affinity allows it to create and consolidate inter-chain bonds, thus contributing to hair cohesion and strength. Moreover, arginine actively promotes the renewal of these essential bonds, helping to maintain the integrity and vitality of the hair fiber.
• SmartRelease Technology: At the heart of SmartRelease technology are liposomes, small spherical structures with a double lipid layer, similar to cell membranes. These microcapsules contain a trio of beneficial hair-loving active ingredients (rosehip oil, arginine, and keratin), which they gradually release. This continuous, targeted release ensures prolonged action, even after rinsing and styling.