Purple Hydrate & Repair Treatment - For Blonde, Grey or White Hair (325ml/11.0oz)

Aluram's Purple Hydrate & Repair Treatment

The perfect balance between brassness neutralization and deep regeneration comes to life with Aluram’s Purple Hydrate & Repair Treatment. Its no-compromise formula eliminates unwanted golden tones while providing instant detangling. Designed to repair daily damage, this treatment revives dry, dull hair through the synergistic action of a highly nutritious botanical blend. The hair fiber is intensely restored, recovering absolute shine and softness.

Hair types

For blonde, platinum or white hair

Advantages

• Neutralizes warm undertones with its highly pigmented violet formula
• Maintains and illuminates the brilliance of cool blondes, platinum, and highlights
• Promotes deep hydration and nutrition without weighing hair down
• Preserves color integrity and tonal intensity
• Transparency: An ethical and clear ingredient list you can trust

How to use it

After shampooing, apply a generous amount to towel-dried hair, from mid-lengths to ends.

Leave on for 3 to 10 minutes depending on desired intensity, then rinse thoroughly.

Use weekly or as needed.

Ingredients and their benefits

• Coconut Water: A true elixir of purity, cold-pressed to preserve its full nutrient profile. Rich in electrolytes, amino acids, and Vitamin C, it drenches the fiber in deep hydration for healthy-looking hair.
• Marula Oil: Concentrated in essential fatty acids and featuring a fine molecular structure, it penetrates the fiber to smooth the cuticle and deposit an invisible protective veil.
• Squalane: Mimicking the hair’s natural lipids, it fuses with the fiber to restore the hydrolipidic film, sealing in moisture and preventing future dryness.
• Biotin: A pillar of hair strength, it reinforces the keratin infrastructure, restoring vitality while providing long-lasting protection against breakage.