Defy Damage KBOND20 Power Masque - For Ultra-Powerful Hair Repair (150ml/5.1oz)

Defy Damage KBOND20 Power Masque

Joico's Defy Damage KBOND20 Power Masque is an ultra-intensive treatment designed to provide superior repair and protection for all hair types. Combining award-winning K-PAK repair technology with Defy Damage protection, this bond-repairing mask strengthens your hair up to 5 times from the first application.

Fortified with 20 high-performance ingredients, its rich, hydrating formula protects your hair from multiple aggressors. It contains a protective anti-pollution lipid, 18 essential amino acids (including arginine, naturally present in healthy hair), and moringa seed oil, a powerful ally rich in antioxidants, vitamins A and E, and silica.

Joico's signature SmartRelease technology continuously releases a powerful trio of rosehip oil, arginine, and keratin. This prolonged action repairs, strengthens, and provides long-lasting protection against the cumulative effects of daily styling, thermal, mechanical, and environmental damage. Experience intense repair and unparalleled protection for visibly stronger, more resilient hair every day.

Hair types

For all hair types

Advantages

• Instantly detangles and normalizes hair pH
• Provides 5x stronger hair from the first use
• Builds and rebuilds broken hair bonds
• Provides rich hydration and nutrition
• Leaves hair soft, shiny, and healthy-looking

How to use it

After shampooing, apply the mask to damp, towel-dried hair, focusing on the lengths and ends.

Leave on for 2 to 5 minutes and rinse thoroughly.

Ingredients and their benefits

• Keratin: Naturally present in hair, keratin is a protective protein that works by targeting damaged areas and restoring essential proteins. This strengthens hair and visibly improves its appearance.
• Protective Lipid: Naturally integrated into the structure of healthy hair, a protective lipid acts as a first-line shield. It actively prevents damage caused by heat, chemical treatments, styling techniques, and UV exposure. The effectiveness of this lipid is noticeable from the first use, demonstrating its immediate protective action.
• Moringa Seed Oil: Helps add shine and softness thanks to antioxidants, vitamins A and E, zinc, and silica, essential ingredients for creating healthy, strong, and damage-resistant hair.
  Arginine: Arginine, a remarkable molecule with both positive and negative binding sites, acts as an intelligent strengthening agent within the hair structure. This dual affinity allows it to create and strengthen inter-chain bonds, thus contributing to hair cohesion and strength. In addition, arginine actively promotes the renewal of these essential bonds, helping to maintain the integrity and vitality of the hair fiber.
• SmartRelease Technology: At the heart of SmartRelease technology are liposomes, small spherical structures with a double lipid layer, comparable to cell membranes. These microcapsules contain a trio of beneficial hair-loving active ingredients (rosehip oil, arginine, and keratin), which they gradually release. This continuous and targeted delivery guarantees prolonged action, even after rinsing and styling.