Forming Cream - Medium Hold & Shine

American Crew - Forming Cream Styling Cream Medium Hold Natural Finish

The Forming Cream styling cream by American Crew is a versatile grooming product designed to deliver medium hold with a natural, slightly shiny finish. Its creamy texture allows for easy styling while maintaining flexibility and natural movement.

Ideal for creating classic and controlled styles, it provides subtle definition while making hair easier to manage. Its balanced formula is suitable for daily use, leaving the hair soft, structured, and natural to the touch.

Hair Type

All hair types, especially normal to thick hair or fine hair seeking added control and natural definition

Advantages

• Medium hold: Keeps the style in place while maintaining natural flexibility.
• Natural finish: Provides a slightly shiny look for a polished appearance.
• Easy application: Creamy texture that spreads easily through the hair.
• Flexible control: Allows you to restyle without stiffness.
• Versatility: Suitable for a wide range of classic and modern styles.

Fragrance

The Modern Aromatic fragrance delivers a fresh and contemporary signature typical of American Crew. It opens with refined aromatic notes inspired by lavender and botanicals, evolving into a clean and slightly green base.

This balanced composition offers a natural and modern freshness, perfectly suited for flexible and controlled styling.

How to use it

1. Take a small amount of product.
2. Rub between the palms of your hands.
3. Apply evenly to dry or slightly damp hair.
4. Style as desired.

Ingredients and their benefits

• Hydrating agents: Help maintain moisture and flexibility in the hair.
• Lanolin wax: Provides hold and flexibility.
• Conditioning agents: Soften the hair and improve manageability.
• Shine agents: Deliver a natural, slightly glossy finish.

Tip

For a more natural result, apply to slightly damp hair. For a more structured look, use on dry hair and work through with your hands.

Made in the United States